Social Media Marketing

Course Description

Social media is a staple of modern life. It is so enmeshed in the way that we communicate that companies have little choice but to engage social media as part of their marketing strategy. Before implementing any social media strategies, you should take the time to understand the benefits as well as the risks of using different social media platforms to reach current and potential customers. Objectives • Understand different social media platforms • Identify audience • Monitor and measure performance • Consider pros and cons before making decisions Course Contents: • Facebook • Pros / Cons - Likes / Comments - Posts / Links • Tracking and Measurement • YouTube • Pros / Cons – Channel - Content and Voice • Tags and Measurement • Twitter • Pros/ Cons – Voice - Tags and Links • Tracking and Measurement • LinkedIn • Pros / Cons - Optimize Search in Profile - Groups and Links • Tracking and Measurement • Google+ • Pros / Cons - Natural Search Links - Strategy • Tracking and Measurement • Pinterest • Pros/ Cons - Pins and Boards - Traffic and Links • Tracking and Measurement • Tumblr • Pros / Cons - Posting and Conversation - Links • Tracking and Measurement • Flickr • Pros / Cons - Discussions • Tracking and Measurement • Snapchat • Pros / Cons – Audience - Ads • Tracking and Measurement • Instagram • Pros / Cons - Niche and Quality - Hashtags • Tracking and Measurement • Words from the Wise What You Will Get When Enrolling? 1. Course PowerPoint Presentation 2. Training Manual 3. Training Audios 4. Training Videos 5. Course Activities 6. Case Studies On Completion Book for a Free Course Assessment Session and receive Your Course Certificate