Personal Branding

Course Description

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success. Objectives • Define your image. • Control your image. • Understand how to sharpen your brand. • Use social media appropriately. • Manage your brand in a crisis. • Develop a professional appearance. Course Contents: • Defining Yourself • If You Don’t, They Will • Brand Mantra • SWOT Analysis • Pillars • Passions • Define Your Strengths • The Three Cs • Controlling and Developing Your Image • Personal and Professional Influences • Corporate and Personal Integration • Sharpening Your Brand • Blogging • Authenticity Is Key • Transparency • Networking • Appearance Matters • Rise Out of the Crowd • Social Media • Have an Objective • Promote • Brand Management During a Crisis • Caught in a Bad Spot? • Never Burn a Bridge • Information • Branding Personality Traits • Identify Your Unique Values • Fail. Learn. Repeat. • Words from the Wise What You Will Get When Enrolling? 1. Course PowerPoint Presentation 2. Training Manual 3. Training Audios 4. Training Videos 5. Course Activities 6. Case Studies On Completion Book for a Free Course Assessment Session and receive Your Course Certificate