Marketing Basics

Course Description

Thanks to the rise of technology and social media, the world of marketing and advertising has become bigger than ever. Marketing has gone beyond the classic printed ads, billboards or even television commercials. Unfortunately, this can cause any company to become confused or even intimidated about getting their product or service out into the market. But if we can learn the right strategies with the right tools, we can break into the marketing world without fear or hesitation. Objectives • Define your market. • Know the different types of marketing and ways to use them. • Learn effective ways of communicating with the customer. • Know how to set marketing goals and strategies. • Recognize common marketing mistakes and know how to avoid them. Course Contents: • What is Marketing? • What is a Market? • Marketing is Not Selling • Understanding Customer Needs • Defining Your Product or Service 11 • Common Marketing Types (I) • Direct Marketing • Active Marketing • Incoming Marketing • Outgoing Marketing • Common Marketing Types (II) • Guerrilla Marketing • B2B Marketing • B2C Marketing • Promotional Marketing • The Marketing Mix • Communicating the Right Way • The Marketing Pitch • Sell Value, Not the Price • Fun and Entertaining is Powerful • Choosing the Right Media • Customer Communications • Give Your Customers a Voice • It’s Not About You, It’s About Them • Marketing Goals • Brand Switching • Repeat Purchases • Brand Loyalty • Inform and Educate • The Marketing Funnel • Awareness • Interest • Desire • Action • Marketing Mistakes • Words from the Wise What You Will Get When Enrolling? 1. Course PowerPoint Presentation 2. Training Manual 3. Training Audios 4. Training Videos 5. Course Activities 6. Case Studies On Completion Book for a Free Course Assessment Session and receive Your Course Certificate