Internet Marketing Fundamentals

Course Description

The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing. Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques. Objectives • Know how to conduct market research • Develop a workable internet marketing campaign • Recognize your target market • Understand your brand • Grasp SEO and website characteristics • Find and capture leads Course Contents: • SWOT Analysis in Marketing • Marketing Research • Consume All Media • Find the Right Price • Product Development and Improvement • Identify Your Target Audience • Real Time Marketing • Dynamic Content • Engagement Builds Followers • The Time, the Place, the Media • Brand Management • Consistent Through all Media • Unique Qualities • Needs to be Actively Managed • Social Media (I) • You Are Building a Community • A Personal Touch • Content is King • Blog and Interact • Webinars • Constant Monitoring • SEO Basics • Relevant and Original Content • Keywords • Value Proposition • Linking • Website Characteristics • SEO Optimization • Landing Page • Analytics • Mobile and Tablet Friendly • Capturing Leads • Lead Management and Generation • Give Something Away • Quality vs. Quantity • Capture Repeat Customers • Campaign Characteristics • Tailored for Your Audience • Use Powerful Words • The 4 W’s of a Campaign • Monitor and Tweak • Words from the Wise What You Will Get When Enrolling? 1. Course PowerPoint Presentation 2. Training Manual 3. Training Audios 4. Training Videos 5. Course Activities 6. Case Studies On Completion Book for a Free Course Assessment Session and receive Your Course Certificate